Poll Advisory Services

I have recently launched above service to provide aid, advise and comfort to election candidates regardless of party, region, gender, size and shape.

Here is the first of the lot: Why not make full use of the FM for your poll campaign?

FM will be much more effective that the television. For one thing, a T.V viewer's attention span is very small. If you want someone to watch you on TV for 30 continuous minutes, you have to be either a cricketer or an evil mother-in-law in a soap. Even then, if you fail to entertain the viewer for a full 30 sec, chances are that he will switch channels.
With the IPL clashing with the poll campaign, it will be better to give the T.V a miss.

Consider the F.M now. I find that more often, people who listen to the F.M do not have a choice - office-goers in share autos, vans and cabs simply listen to whatever is broadcast. Even drivers of 4 wheelers do not tune out of an F.M that easily. Whether it is because their hands are full, maneuvering the traffic or because they want to listen to the songs thrown in intermittently, I don't know. But one thing is for sure, an F.M listener's attention span is longer than that of a T.V viewer.

And I reckon, a poll campaign on F.M will be cost effective too. Only, you need to make it short and crisp, to compensate for its lack of visual appeal. But, that's not a drawback really. Our candidates, whatever be their other strengths, have nil visual appeal to begin with. In fact, most of them would be glad to be heard but not seen.

F.M channels too will be happy to play an active role during an election. Why, only the other day, an R.J on 93.5 was asking anybody who would listen if they would prefer a regional party or a "nationalised" (!!) party.